In online marketing the single most sought after jewel is the keyword. After all, Affiliate marketers, product sales, lead generation, drop shipping, pay per click advertising, Adwords, network marketing and any other attempts to target people, products, services and traffic generation all depend on keywords and keyword analysis.
So, for those who may not know – Keyword analysis is the process of analyzing the keywords or search phrases that bring visitors to your website through organic and paid search.
Mastering this element of online marketing is a skill that can produce many benefits. One of the most notable benefits is a pretty hot trend today. That is the establishment of MSI (Multiple Streams of Income). Having a successful Multiple Stream of Income strategy guarantee a consistent income that can be scaled up or down at will.
With about 15,000 merchants with affiliate programs, there is plenty room for just about anyone who wants to participate, however competition for the better known affiliate programs can sometimes be stiff. This is where keyword skills including finding keywords and keyword analysis can make the difference.
Also, knowing the competition, rankings, niches, and other metrics can provide the edge needed to run successful campaigns. Whether it’s PPC (pay per Click), Adsense, Website Positioning, Banner advertising, Videos or whatever, proper keyword usage ,is critical to staying atop your niche.
Speaking of your niche, you will also require some assistance identifying profitable while not so crowded niches where you can operate with relatively low competition (big fish in little pond).
Niche in the context of earning money online and or building an online business –
A niche in the market is a specific area of marketing focus which has its own particular requirements, customers, and products.
There are many tools that can help you in identifying profitable niches. Some are free and some cost. The real question is, do you want the results that can only be achieved consistently, and built on a platform of capabilities that others don’t have?
In Reality, a niche is what you say it is, however there are specific things that make some niches more profitable than others, For Instance:
- Are you in a niche that is crowded to the point where you’re just generating a few sales per month?
- Are you aware of the other players (competition) in the same niche as you?
- Do you have access to the historical metrics associated with the niche before you choose it?
- Do you have the tools to see how your competition is better rankings than you?
- Are there sub-niches that can produce better responses (a more focused niche)?
- Do you know the rankings of the keyword you choose to use for your niche?
- Do you know what domains are available to match your keyword?
- Can you track your keyword performance and make adjustments when necessary?
- Can you perform SEO testing associated with your website and keyword chosen?
Hopefully, The questions posed above has cased you to re-examine your thoughts about keywords you are using or contemplating using. When you can answer yes to most of the questions, you have a good handle on keywords and their effective use.
As a premium member of Wealthy Affiliate, you have access to a very good keyword tool. It performs better than the tool supplied by Google and many others. Some research however requires even deeper levels of analysis and metrics.
For a deeper analysis that would answer all the questions posed above as well as lots more information about keywords, niches, metrics, testing, traffic, affiliate programs, competition, rankings, domains and more.
There is only one tool that can truly make you King of the Keywords